Turn Branding on Its Head : A Cheeseburger's Tale

Ever wondered what it would take to revamp a humble cheeseburger into a branding sensation? Well, our friend Carl the Cheeseburger is about to illustrate just that. Carl's been feeling a little stale. He knows his tried-and-true recipe is tasty , but he's desiring something more. He wants to stand out in a world of sandwiches. That's where the magi

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